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Universal Thread Reinvent

  • Photostyle + design refresh that reignites Universal Thread as Target's definitive denim destination.

  • Design Leadership, Store Experience Design, Concepts + Creative Briefs, Photo Art Direction

Wild Fable

  • Art direction that channels bold self-expression into Target's Gen Z brand, Wild Fable.

  • Design Leadership, Store Experience Design, Concepts + Creative Briefs, Photo Art Direction

Target Beauty

  • Store experience marketing pushing the boundaries of beauty.

  • Store Experience Design, Concepts + Creative Briefs, Photo Art Direction

Kiehl’s Social

  • Trending + educational short form video content for TikTok.

  • Storyboards Concepts, Creative Briefs, Video Art Direction, Creator + Influencer Oversight

MCAD Rebrand

  • A transformative rebrand for Minneapolis College of Art & Design.

  • Brand Design

Quarantine Dream

  • A (masked) collaboration to create something beautiful in a time where it was needed.

  • Creative Direction

Ad 2 | AdFed

  • Ad 2 | AdFed events and initiatives throughout 2023-2024 — Women's Leadership Panel, Student Ad Summit, 32 Under 32, DEI, etc.)

  • Lead Ad 2 Minnesota’s first dedicated creative team of Design Directors, designers, and copywriters, overseeing all design and copy for 9+ annual events, including three flagship programs drawing 300+ attendees.

Target: Men’s World

  • Store experience marketing redefining men’s personal care.

  • Store Experience Design, Storyboards, Concepts + Creative Briefs, Photo Art Direction, Post-Production Oversight

Basilica Landmark

  • An invitation to restore a beloved landmark.

  • Creative Concepts, 360 Campaign Design, Production Oversight

Target: Holiday 2019

  • Store experience marketing for all the holiday lovers.

  • Store Experience Design, Concepts + Creative Briefs, Photo Art Direction

belif

  • Playful 360º campaigns for new product launches

  • Design Leadership, 360 Campaign Concepts + Creative Briefs, Photo + Video Art Direction, Creator + Influencer Oversight

MAE by Madeline

  • Hand knotted semi-precious gemstone jewelry + social content inspired by the natural environment.

  • Creative Direction, Brand Design, Package Design, Jewelry Design, Copywriting, Photography, Social

essie

  • Collection campaigns for digital, social and e-commerce.

  • Design Leadership, Campaign Concepts + Creative Briefs, Photo + Video Art Direction, Creator + Influencer Oversight

Luxottica + Target Optical

  • Store experience marketing highlighting a transparent trend in frames.

  • Store Experience Design, Campaign Concepts + Creative Briefs, Photo Art Direction, Post-Production Oversight

Femininity

  • Editorial work with photographer Ivy Christina. Styled by Maggie Witter.

  • Creative Direction

Tzu Tzu Sport

  • A flirty take on golf attire.

  • Concepts, Photo Art Direction, E-Commerce, Look Book Design, Post-Production Oversight

Rodin Olio Lusso

  • Editorial work with photographer and director Josh Grubbs. Styled by Libby Marshall.

  • Creative Direction

Smith & Cult

  • Editorial work with photographer and director Josh Grubbs and Jay Schuster. Styled by Alison Hoekstra.

  • Creative Direction

auden

  • Store experience marketing that elevates and redefines intimates + sleepwear for Target’s owned brand.

  • Design Leadership, Store Experience Design, Concepts + Creative Briefs, Photo Art Direction

social media art direction

Social Media

  • Short form video, graphics, and stories for an array of beauty and lifestyle brands.

  • Design Leadership, 360 Campaign Concepts, Creative Briefs, Paid Ads, Brand Guideline Development, Photo + Video Art Direction, Creator + Influencer Oversight

Target: Kindfull

  • Colorful store experience marketing for Target’s owned pets brand.

  • Store Experience Design, Post Production Oversight

September Beauty

  • Editorial work with photographer Lauren Krysti. Hair + Makeup by Fatima Olive.

  • Creative Direction

Skagen Denmark

  • Luxe accessories by season.

  • Product + Lifestyle Photography, Art Direction, Prop + Wardrobe Styling

Target: Grocery

  • Drool-worthy store experience marketing.

  • Store Experience Design, Concepts + Creative Briefs, Photo Art Direction, Post-Production Oversight

Target: Holiday 2018

  • Store experience marketing in the spirit of gifting inspirational home + beauty.

  • Store Experience Design, Concepts + Creative Briefs, Photo Art Direction

Season’s Picks

  • Editorial work with photographer Dylan Nelson.

  • Creative Direction, Prop Styling, Editorial Design

Wedding Stationery

  • Custom wedding stationery set…and COVID postponements.

  • Design, Illustration, Photography, Copywriting

Good Chemistry

  • A comprehensive brand book that redefined Good Chemistry’s visual identity. Photo + video art direction for Unknown Legend product launch.

  • Brand Guide Design, Social + Marketing Development, Photo + Video Art Direction