CREATIVE BRIEFS, ON-SET VIDEO ART DIRECTION, CREATOR & INFLUENCER DIRECTION

Agency: Artisan Council

The TikTok strategy for Kiehl’s blended trend-savvy content, educational storytelling, and authentic creator collaborations to build brand relevance and community. Hero products were spotlighted through a mix of formats—from product demos to Skin Pro Q&As—designed to inform, entertain, and inspire. This approach led to over 27M video views and a 90%+ increase in year-over-year engagement.