Design Leadership, Store Experience Design, Concepts + Creative Briefs, Photo Art Direction

Featured: Target stores, Target.com

Wild Fable

Wild Fable is Target's owned brand for Gen Z—trend-forward, affordable, and built around self-expression. Cycle work meant bright colors, edgy styling, and bold makeup and nail art, letting that self-expression drive the art direction.

  • Agency: Knock, Inc.

    Client: Target

    Photographer: Lauren Loncar, Remi Pyrdol

    Producers: The Bees & Honey

    VP Creative Director: Carla Fahden

    Design Direction, Art Direction: Madeline Fix

    Designer: Phung Banh