Target Holiday 2018

Store Experience Design, Concepts + Creative Briefs, Photo Art Direction

Featured: Target stores, Target.com

  • Agency: Knock, Inc.

    Client: Target

    Photographers: Josh Grubbs, Paul Nelson

    Creative Director: Laura Qvale

    Art Director, Designer: Madeline Fix

For Target's 2018 holiday campaign, we drove design and photo art direction across all categories—unifying photography and design into a single, cohesive look storewide.