TARGET
Men's World

Reimagined Target's overhead navigational signage for digital, adding subtle stop motion to product photography that captured the brand's signature 'wink,' all while staying true to the printed CSE look and feel.

Store Experience Design, Storyboards, Concepts + Creative Briefs, Photo Art Direction, Post-Production Oversight

Featured: Target stores, Target.com

  • Agency: Knock, Inc.

    Client: Target

    Talent Photographer: Troy Covey

    Product Photographer: Paul Nelson

    Creative Director: Laura Qvale

    Art Director, Designer: Madeline Fix