belif

▸ SPF & Body Moisturizer Launch Campaigns

Launching into new categories for belif meant standing out fast at Sephora, surrounded by established SPF and body lotion players. We leaned into the brand's playful voice and built a true 360 rollout—teasing both launches with a surprise buildup on social, designing custom PR boxes to fuel influencer hype pre-launch, then bringing it all home with e-commerce photography and video on Sephora.com.

Design Leadership, 360 Campaign Concepts + Creative Briefs, Photo + Video Art Direction, Creator + Influencer Oversight

Featured: Sephora.com, belif social, print, influencer PR boxes

  • Agency: Artisan Council

    Client: belif, Sephora

    SPF Product Photography: Cindy Claudia

    Body Product Photography: Alyssa Justice

    SPF Videography: Jon Macapodi

    Body TikTok Videography: Tom Medevich

    Creative Director: Amber Sakis

    Design Director, Art Director: Madeline Fix

    Designer: Aria Hardison