DESIGN DIRECTION, 360º SOCIAL / ADS / CAMPAIGN CONCEPTS, BRAND GUIDELINES, CREATIVE BRIEFS, ON-SET PHOTO & VIDEO ART DIRECTION, PRE & POST-PRODUCTION OVERSIGHT, CONTENT CREATOR OVERSIGHT, A LITTLE BIT OF FILMING @ HOME

Agency: Artisan Council

Clients include: NYX Cosmetics, The Face Shop, belif, essie, Bad Habit, Floris London, Malfy Gin

Creative campaigns spanned TikToks, Reels, memes, tutorials, and product photography, driving engagement across platforms. Strategies included influencer collaborations, interactive IG stories, and satisfying texture swatches or ASMR, tailored to each brand’s audience.

With a social-first approach, these campaigns achieved impressive results, including millions of views, substantial follower growth, and high engagement rates. From driving brand awareness to optimizing content for e-commerce, these efforts helped increase both new customer acquisition and repeat purchases across platforms.