Social Media

Design Leadership, 360 Campaign Concepts, Creative Briefs, Paid Ads, Brand Guideline Development, Photo + Video Art Direction, Creator + Influencer Oversight

Featured: Instagram, TikTok, Facebook, retailer websites, paid ads

Creative campaigns spanned TikToks, Reels, memes, tutorials, and product photography, driving engagement across platforms. Strategies included influencer collaborations, interactive IG stories, and satisfying texture swatches or ASMR, tailored to each brand’s audience.

With a social-first approach, these campaigns achieved impressive results, including millions of views, substantial follower growth, and high engagement rates. From driving brand awareness to optimizing content for e-commerce, these efforts helped increase both new customer acquisition and repeat purchases across platforms.

NYX Cosmetics

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The Face Shop