Good ChemistryCollaborating with the Good Chemistry brand to craft a comprehensive brand book that redefined their visual identity.
With a goal to unify their diverse visual elements, we pulled together a cohesive and compelling identity system through refinements in art direction, color palettes, typography, pattern and logo guidelines, etc.
The brand book also provided clear creative direction for social and marketing campaigns, ensuring a consistent and impactful brand presence across various initiatives.
Brand Guide Design, Social + Marketing Development, Photo + Video Art Direction
Featured: Good Chemistry social, retail stores, packaging
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Client: Good Chemistry
Photography: Lauren Krysti
Creative Directors: April Mueller, Melanie Haroldson
Photo Art Director, Social Consultant, Brand Designer: Madeline Fix
UNKNOWN LEGEND Working with the Good Chemistry team, we sought to launch Unknown Legend with a sense of adventure. A blend of Eucalyptus, Violet Leaf, and Charcoal Santal, this genderless fragrance lives in a visual world that captures these notes.
